audience, journalism, media, social networks, twitter, video

9 headlines on breaking news and reaching audiences from the ReThinkMedia

How is breaking news shaping the media’s agenda and how should journalists engage with the audience? At RethinkMedia on Wednesday, experts shared their strategies for presenting news and reaching audiences without losing quality.

1. A good team for the real-time demand: Alia Lamaadar, SLACK Technologies

Alia Lamaadar pointed out the importance of having a great team to create good content when the audience demands breaking news.

Twitter bots, live blogging, and consumption patterns were also key points of this talk:

Alia depicts a society that has changed the way they work, and this platform can help to automate tasks for operational effectiveness:

2. Consuming news via a mobile device: Mark Frankel, Social Media Editor, BBC News

Mark Frankel focused on mobile consumption and useful platforms to interact with users: Facebook, Twitter, Snapchat or Yik Yak.

The BBC is using Telegram as investigative journalism. They have researchers digging on the content in countries where the Internet is mostly surveilled:

3. Social media can both bring together and isolate: Dan Noy, Think Jam

Dan Noy talked about unity and community in social media platforms. By choosing notifications and defriending people, Facebook establishes the news feed.

Dan’s tip is to think about where the audience is, what message do you want to convey and which is the best platform to do it.

4. Multimedia sensibility on social media platforms: Paul Bradshaw, Online Journalism Programme Leader at Birmingham City University

Paul Bradshaw showed how nowadays not only we are producing content for social media, but telling the audience how to consume them.

Key steps: test the audience and see which is the best gate to explain a story:

5. Social video campaign: Sadie Spooner, Commercial Manager, Unruly

Sadie Spooner showed the power of video to engage with an audience who claims for attention every minute.

There are several psychological responses that get people sharing content. However, from Sadie’s point of view, social motivation is the key to making a video shareable.

6. A conversation, not a presentation: Matt Shaw, Jamie Oliver’s FoodTube

Matt Shaw highlighted the importance of being consistent with the audience before worrying about analytics.

5 tips by Matt on how to use YouTube:

1. Acknowledge the medium

2. Share audiences

3. Ask, listen and react

4. Be regular and consistent

5. Offer a point of entry

7. How to navigate social media: Adam Biddle, managing director, Edition

Adam Biddle insisted on being creative and human when approaching social media.

8. Doing things with people, not for them: Anthony Tattum, Managing Director, Big Cat Group

Anthony Tattum shared his experience on understanding this new generation and the content that they ask for.

9. Connect the dots: Frank Goding, Former Google Director

Frank Golding starting connecting the dots from the beginning of his conversation.

“The difference between being ‘nuts’ and brilliant ‘nuts’ is being well versed in your field.”

Golding explained how to be creative and entrepreneur and the difficulties when doing the first steps: “When you present your idea, you are going to be shot”:

Frank Golding ended the session with music to inspire the audience and start a journey full of creativity:


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